Motor City Gears & Beers is a point to point beer sampling tour of Detroit’s historic neighborhoods, notorious watering holes, and popular up-and-coming destinations.You can choose between 10 mile, 15 mile, or 25 mile routes, either guided or self-guided. At the conclusion of the ride join us for an afterparty featuring further beer sampling, food, and entertainment.
Saturday, September 30th at 9:30am. Rain or Shine.
Motor City Gears & Beers 2017 will be held at the Detroit Boat Club on Belle Isle, located at E Picnic Way, Detroit, MI 48207.
Note: It is displayed as “Detroit Boat Club Training Facility” on Google maps
Fun-loving urban adventurers and active lovers of our great city will be in attendance. We welcome everyone and anyone 21+ who is interested in exercise, has a thirst for delicious brews, or wants to learn more about Detroit.
Note: You must be 21 years of age or older to participate in Gears & Beers.
Buy Early & Save!
$35 – Jan 1st to May 31st
$40 – June 1st to June 30th
$45 – July 1st to July 31st
$50 – Aug 1st to Aug 31st
$55 – Sept 1st to Sept 24th
$60 – Sept 25th to Sept 29th
$65 – Sept 30th (Day of Event)
Yes. Tickets to the Gears & Beers Afterparty will be available for purchase on the day of the event. Afterparty ticket price to be determined. Call our offices at 248.543.1000 for more information.
Motor City Gears & Beers 2017 will start and finish at the Detroit Boat Club on Belle Isle.
Parking is available at the Detroit Boat Club, just follow the Gears & Beers signs and the prompts given by parking attendants.
The Recreation Passport ($11 for Michigan vehicles, $5 for Michigan motorcycles, nonresidents pay $31 for an annual pass or $9 for a day pass. ) is required for vehicle entry to all 102 Michigan state parks, including Belle Isle.
Michigan residents can purchase the Recreation Passport by checking “YES” when renewing license plates at a Secretary of State branch office, self service station or online.
If you didn’t check “YES,” or are visiting in a nonresident vehicle, a window sticker can be purchased at the visitor contact station or at the White House.
We have three ride options: 10 miles, 15 miles and 25 miles. Choose between guided and self-guided tours.
10 miles (including stops at the bars = 3 to 4 hours)
15 miles (including stops at the bars = 4 to 5 hours)
25 miles (including stops at the bars = 5 to 6 hours)
*Times are subject to the pace at which you ride, the length of your visits to each bar, and if you decide to grab lunch while you are visiting one of the many establishments we will be visiting*
Anybody who is in average physical condition should have no trouble going the distance. The ride is relatively flat. We would recommend with any distance ride that you prepare yourself with adequate training.
Click here for a list of Detroit shops that offer bike rentals.
There are a few ways to register for Motor City Gears & Beers:
ONLINE: To register online simply visit our Registration Page
BY PHONE: Call our friendly event staff at 248.543.1000
BY MAIL: Checks made out to The Social Connection can be sent toThe Social Connection
23315 Woodward Avenue
Ferndale, MI. 48220
All checks must be received by Friday, September 22nd. Checks that arrive after 9/22 will be voided and returned to the sender for another form of payment. Please call us at 248.543.1000 to let us know you are sending it; include your phone number on the check so we can call you to let you know it has been received.
IN PERSON: Visit our office in Ferndale to register in person before the event. Please call 248.543.1000 prior to your arrival to let us know that you are coming. Office hours are Monday – Friday, 10am – 5pm. Walk-in purchasers can pay by credit/debit, cash, or check.
DAY OF EVENT: Motor City Gears & Beers tickets will be for sale at the event for $70. Customers who choose to register the day of can pay by credit/debit or cash.
Motor City Gears & Beers does not mail out registration packets. Riders will receive their packets and any purchased swag at the registration table when they check-in the day of the event.
Because Gears & Beers is a 21+ event, guests are unable to pick up another persons packet.
Yes, tickets for multiple people can be purchased by an individual. If you purchased tickets for multiple people you can either check-in together on event day, or individual tickets can be emailed or printed out and given to each person.
Registration packets include a Gears & Beers wristband, route map, and beer sampling tickets for use at participating venues and the afterparty. Wristbands must be worn for the duration of the event and to receive free entry to the afterparty.
Note: Registration packets WILL NOT BE REPLACED IF LOST.
Motor City Gears & Beers DOES NOT OFFER REFUNDS for cancellations, however registrants may transfer their ticket to another rider. To transfer your ticket to another rider simply email the ticket or print it out and give it to the person taking your place. If the rider taking your place wants to ride a different route than the one you signed up for please have them call our offices at 248.543.1000 to make the change.
Self-guided riders can start anytime between 10am and n0on.
Guided tours leave at 10am, 10:30am, 11am & 11:30am.
The Motor City Gears & Beers Afterparty kick offs at 4pm and goes until 8pm.
Note: Unless you are a very fast rider, we do not recommend starting the ride after noon.
Yes. Restrooms will be open to riders at participating venues along the route.
Of course! The event is called “Gears & Beers” for a reason. In addition to your beer samples, participating venues will have water and offer other beverages for purchase. We encourage all riders to carry a water bottle.
Yes. Feel free to purchase lunch at your favorite participating venue. Riders may also provide their own snacks. Additionally, there are stores along the route where you can pick up snacks and beverages – just don’t forget to bring cash.
The average temperatures this time of year are in the low-to-mid 60’s. PERFECT for biking! We recommend wearing layers so you can adjust to temperature and weather changes throughout the day.
Note: Motor City Gears & Beers takes place RAIN OR SHINE. It is advisable to check the weather the day of the event.
- Drivers License or Valid ID must be provided at registration. Participating bars will also ask to see your ID.
- Bike Helmets are MANDATORY for all riders.
- Padded Bicycle Shorts/Pants
- Bike Lock
- Water Bottle
- Cell Phone & Charger
- Clothes For ALL Types of Weather
- Backpack For Carrying Items
- Spare Bicycle Tube and/or Patch Kit
Yes! First and foremost, make sure you have ridden your bike and that it is in working condition. It is highly recommended that you check your tire pressure before the event. The number one complication riders encounter is a flat, which is often the result of under-inflated tires. Road debris can also pose a threat to tires, so having a spare tube and/or patch kit handy is a smart precaution. Mechanics will be available before the ride and along the route as roving SAG (service & gear).
A portion of proceeds will benefit Back Alley Bikes
We’re sorry, but Gears & Beers is for bicycle riders ONLY.
2017 Gears & Beers maps will be made available online as soon as possible. Click Here to see last year’s map.
A detailed route map will be included in your registration packet.
Yes. Gears & Beers shirts are available in women’s sizes. All event swag is available for purchase when you register online.
If you find that the shirt size you registered for does not fit you can exchange sizes AFTER the ride.
Note: Shirts must be UNWORN. Sizes available for exchange are limited and first-come, first-served.
Bike Helmets are MANDATORY for all riders.
Please register on the ‘Get Involved‘ page. A member of our team will contact you with further details.
Both monetary and in-kind options are available for interested sponsors. Please call our office at 248.543.1000 or email firstname.lastname@example.org for more information about sponsorship opportunities.